Double Page Article

This is the layout of my double page article, it will make it easier for me to do my article by having a layout of it already.

  

Layout of Contents Page

This is a contents page that I designed, by doing this I'm hoping it will help me when it comes to actually make my magazine contents page and guide me.

                 

Layout of Magazine Cover

I did a layout of the magazine cover that I am going to use for my magazine. I did it on powerpoint and it will help me guild what to do with my magazine when making it.

Audiences and Institution

I analysed and wrote about multi-media companies and what media they have linked into their magazines so it will help me decide what media I link my magazine with.

Bauer

Bauer produces various numbers of different types of magazines. They have a wide range of magazines like woman’s, men’s, lifestyle, and garden and even music magazines. They produce both niche magazines, such as photography, cars and bike and mainstream magazines such as, closer and heat. As Bauer produce lots of magazines they have a large number of target audiences, in all different ages, for example Nuts is a magazine targeted at young male adults or mid aged males who like to entertain themselves by watch nude picture of woman’s. On the other hand they also produce magazines such as Pregnancy and Birth which is targeted at females who are pregnant and are going to give birth. This magazine could be targeted at any age of females from 12 years old plus because they can be pregnant at any age. The brand image is also wide ranged because they produce lots of different genres of magazines for different aged people with different interests. Bauer has linked almost all their magazines with online website such as heat and GRAZIA. Kerrang and Q are the two magazines that have all types of media apart from mobile; they have a magazine, radio station, TV programme and even a website. Heat has its own woman’s gossip magazine but now they extended their media to a radio station, which makes their target audience range wider.

IPC Media

IPC Media produces a lot of different genres of magazines but not as much as Bauer does. They have magazines like TV Times which is a TV magazine, Marie Claire which is a fashion magazine and even music magazines such as NME. As they produce a lot of magazines some of them are mainstream and others are niche such as Wallpaper*, this shows that they target their magazines at all different aged people. For example TV Times is targeted at nearly everyone as so many people watch TV and it’s for people who like to know more about the programme that they’re watching. However, some magazines are specific about their target audience like Marie Claire, as it’s targeted at older females aged 25-39 years and NME is targeted at 16-24 year old males so IPC Media covers up a lot of groups of target audience as well as specific groups of people. Like Bauer their brand image is very wide as they produce a number of magazines targeted at different groups of people. IPC Media doesn’t really link their production of magazine with other Medias apart from online website but NME has its own music channel and radio station.

BBC Magazines

BBC magazines are published by Immediate Media co. They produce many magazines for different target audiences but not as much as other companies do. However, they don’t produce nude, gossip or TV magazines etc. They mainly produce niche magazines and only one type of magazine for a specific genre for example there’s only one wildlife magazine called Wildlife and that’s it. They don’t have a variety of more than two of different magazines for the same genre apart from little children’s TV programme magazines and food magazines. They cover most target audiences as they produce magazines for pre-school, preteens, teens and adults. They make magazines as some BBC programmes for example there’s Dr Who, Top Gear, Top of the Pops even Waybuloo. The brand image is quite large because BBC is also a TV channel all over the UK so many people will be familiar with it. They have links between productions of their magazines with radio stations; website and most of their magazines have TV programmes such as Mach of the Day and Bob the Builder etc.

Development Hell

Development Hell only produces two magazines, The World and Mixmag and their both niche magazines. Mixmag is a dance and clubbing music magazine and The World is a soft rock music magazine. As they only got two magazines they don’t really have a lot of target audience and the target audience for their magazine is old adults. Their target audience has to be interested in dance or soft rock music to buy their magazines but the majority of people prefer mainstream music more. The brand image is all about the magazine. The only links they have to media is internet as they both have their own website. When you click on the picture of the magazine it enters you to their website.

Future Publishing

Future is biggest music-making publisher in the US and the UK. It is also the biggest guitar publisher in the world. They produce a magazine called Guitar World and it was positioned the world’s biggest guitar magazine and in 2010 they launched their first fully interactive app called Guitar World Lick of the Day. They mainly produce rock and guitar magazines which are targeted at people who are interested in rock music and guitars.  Also, people who are learning or want to learn how to play a guitar because there’s a magazine called Guitar Techniques which teaches you new techniques on how to play a guitar. Some of their magazines such as Metal Hammer have a websites and an event. The link of the website of the magazine is under the subtitle ‘Websites’ and on the website there’s more information about the magazine. The event is targeted at the people who buy Metal Hammer magazines and who are interested in heavy metal music so they can find out more about the genre. Some of the music magazines have a subscribe button and you can sign up for newsletters if you want to be updated with the magazine and events.

Analysing Title Block

This is an analysis of existing music magazine title blocks. By analysisng these title blocks it will help me with understanding what genre and style of music the magazines use. Also, it will help me give me ideas and design my title block. 

By looking at the title block it seems that the magazine is a rock music magazine because I can picture Elvis Presley and the cast of Grease on it, which is in the 1970’s. The title block is in red with a grey shadow which makes it stand out and more eye catching, giving it a 3D look, but also, it makes it seem old fashioned rock as the shadow is white with black lines to make it look like a newspaper. The font gives the title block a vintage, 70’s/80’s look. The font is also in joint up font which shows that the magazine is old because in the UK everyone used to write in joint up handwriting. However, the style of the font also makes it look American. The target audience of the magazine could be the older generation, such as 40+ year olds as rolling stone magazine used to be like newspapers and the younger generation don’t really tend to tread newspapers.

You can’t really tell what genre of music this magazine is by looking at the title black but it might be a type of music which is bright and bold, such as rock. The colour of the title is red with white and black boarder which makes it stand out more and eye catching. Most rock magazines use the colour red so I’m assuming that it is rock music. The whole title is in capital letters which makes it seem that the magazine is shouting and screaming at you to buy it. It also suggests that the genre of the magazine will be loud such as rock, once again or heavy metal. The magazine is called ‘NME’ and if you pronounce it faster it sounds like ‘enemy’ so it could mean that but in short. The word enemy connotes evil, danger, war so the magazine might include dark mysterious music. The font and colours used make the magazine look modern and dramatic so the target audience of the magazine could be 16-30 year olds, of both genders and people into rock music.

The genre of the magazine looks like it could be rock because the font is in black and black is usually associated with rock, gothic and mysterious etc. The black font contrasts with the white background which makes the title bolder. The title looks like it has been smashed like a glass which gives the title an edgy look. The smash on the title could suggest that the loud rock music has smashed it; it could also mean that the artist is rebellious and likes to do what they want. The font is in capital letters which could also suggest why the title has a smash on it and there’s an exclamation mark at the end, so when you pronounce ‘KERRANG!’ you have to shout it, this could be another reason of the smash on the title. The word ‘KERRANG!’ isn’t really a word but it does sound like a sound an instrument will make, like a guitar and electric guitars are used in rock music. The target audience of this magazine could be young-middle aged people and people who are into heavy rock music.

Planning a Music Magazine

The target audience for my magazine is young females aged 12-16 year olds, this is because some of the people I surveyed were in that age range. The genre of the magazine will be Pop and the time of music used will be the latest and up to date. I’m going to include R'n'B singers in my magazine too because it will appeal to a range of music tastes as well. Singers who sing Pop and R'n'B genres songs are quite very similar in some ways and people who listen to Pop music tend to listen to R'n'B too.

My magazine will come out ever week because the majority of people that I surveyed said they like it when magazines are published every week. My music magazine will cost £1.50 as my target audience are students and they won’t be able to afford a really expensive magazine. The price £1.50 is quite cheap as the magazine will be published weekly. Also, if the magazine is cheap to begin with and the target audience like the magazine then after I can increase the price to earn more profit. I want my magazine to be glossy because as it makes the magazine more attractive and it stays in a better condition than magazine without glossy covers.

Half the people said they buy music magzine and the other said they dont so for people to buy my magazine I need to feature something special and different in it.

Nine people are willing to pay £2.00-£2.99 for a magazine so Im going to sell my magazine for £2.50 to maximise profit.

R'n'B is the most popular genre of music so I'm going to make my magazine a R'n'B magazine as that's my favourite type of genre of music and I know more about that genre than any other.

The majority of the people named R'n'B singer to be on the front cover so I'm going to use a very famous R'n'B singer so that I can maximise more readers. 

Four people who answered my survey said that they want the magazine to be published every month but seven people said that they want it to be published every week. I'm going to publish my magazine weekly as the majority of people prefered it to be published weekly.

As Vibe magazine is the most popular out of the other magazines that are an option to choose, I'm going to use that to inspire me in my magazine.